![]() ![]() Successful YouTube videos are usually those that rank well on Google, Bing, and other search engines. You’ll need to optimize your videos and channel for search engines to help them show up in relevant searches and encourage viewers to subscribe to your channel. If you’re interested in making YouTube profitable for your business, then it’s important to understand the basics of search engine optimization (SEO). Video marketing has become more and more popular, but there are still many marketers who don’t realize the full potential of YouTube as an advertising channel or the power of YouTube SEO.Īfter all, video ads on YouTube have one of the highest engagement rates of any online platform, so it makes sense to put your videos in front of your customers in places where they’re actively searching for products and services like yours. Call to interaction (likes, shares, subscriptions).YouTube has been around since 2005, but only in the mid-2010s have companies started leveraging the platform properly as an effective marketing tool.Your video’s description should have no less than 400 characters. ![]() Facilitate links to your website and to your social media accounts.Include your keywords among the first 25 words.You can invest in ads, sponsor your video or simply mention it on forums and groups where you believe it could have an impact. If during that time you haven’t managed to keep users’ attention, they will abandon your content and YouTube will understand that your video is not good. In order to do that, remember the importance of the first 15 seconds. That’s why you must pronounce at least once your keywords during the video. Thanks to machine learning, artificial intelligence and algorithms, YouTube is starting to transcribe audios with a surprising accuracy. It’s important to assume a user approach. Let’s see now how to optimize your youtube videos for SEO with a few techniques:įind and include the right keywords for your video’s title and description. In fact, YouTube belongs to Google, so both companies share data and methodologies. YouTube video SEO is not so different from Google SEO. ![]()
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